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After working for Dennis nearly 7 years and Sotheby’s for a little over a year – I have decided to make a big change in my life by going small.

No more International Luxury Homes and constantly chasing the Dragon of Perfection.

Starting December 1st, I will be working at a home town, independent real estate brokerage: Bainbridge Homes.  They have hired me to be their Marketing Director and I’m so excited!

Recently they had decided not to renew their licensing agreement with Prudential Real Estate.  I think this was a brilliant idea, as Prudential doesn’t carry a lot of clout on the West coast and people on Bainbridge prefer shopping with local businesses than big box brands.

My first list of things to do is to sharpen up the logo and print marketing, get more online exposure and general visibility.

Then, I want to begin working with each of the agents individually, to help them establish more visibility for themselves, as well.  Agent Branding, if you will.

I’ve been having a lot of fun doing logo brainstorming.  Check some of these out:

I wanted to have some fun with different script fonts.

Logo Idea 3

 I think breaking up the fonts is sometimes good… sometimes, not so much.

Logo Idea 1

 Right now the mixed fonts are really popular – which makes me wonder if it’s too trendy of an idea.

Logo Idea 8

 I think #8 is probably the best one.

Just for fun!

 I just couldn’t resist!

 

 So… what do you think?

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